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Ting was first manufactured in Jamaica in the late November 1976.
Within a year of its launch. it made headlines by winning the
coveted Mode Selection Gold Medal in Belgium for its distinctive
taste and quality
It was also in that year that Ting was first exported to
Barbados which was the beginning of an industrious journey to
becoming an international accepted brand in more than 20
countries world wide. In the following year it won several
international awards.
Since the acquisition of the Ting brand from D&G in
December 1999 by
Pepsi
Americas
the company has invested a significant amount of
funds in a new bottling line as well as acquiring more
vehicles for distribution, all of which contributed to the
significant growth of the product. Since acquiring the brand
the Ting grapefruit drink sales has increase more than 200
percent.
When Pepsi Jamaica
Decided to put its Premium Ting soft drinks in a plastic bottle
and take it mass market, it hoped at best for double digit
growth in sales of the grapefruit beverage. Instead volume
jumped 300 percent over the first year of acquisition and has
been have multiply effect since.
Later in 2001 Ting
went jumbo size with the fast selling 2 Litre Plastic bottle.
Pepsi took the FIZZ out of Ting's aristocratic air when it added
to to the choice at soda fountain dispensers in fast food
outlets, night-clubs and resorts, using the bag in concept,
making Ting the anytime of day
drink.
The resurgence of Ting as well as growing consumer demand for
natural juices has been leading a rejuvenation of the local
citrus industry.
As a result of the increased sale of Ting, hundreds of local
farmers have benefited from the purchase of all our
required grapefruit concentrate from Jamaica Citrus Growers
Association.
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