Tesco Ting Locations

Launches TING in the UK

Caribbean Juices,
the UK marketing arm
for the Jamaican D&G brand
in Conjunction with TESCO, is launching
the Jamaican grapefruit soft drink 'Ting' in the UK. Available in store from 4th July. Unlike other tropical fruit drinks, Ting is the real thing - 100 per cent Jamaican. The lightly carbonated citrus crush is made from simple ingredients: Jamaican grapefruit, water and natural sugar cane.

The product is available from selected Tesco, Asda, Somerfield, Morrisons and Holland and Barrett stores and throughout the independent trade from 4th July. The product (Original and Diet) will be available in 330 ml cans and 500ml PET bottles, the former retailing at around 50p, the latter at around 69p. A pink grapefruit variant will be added to the range in due course. Click for - >> Tesco Ting Stores

The partnership will begin with a weeks pre-promotion Launching on 4th July and listeners will be asked to submit tracks from 11th July through to 31st July when each station's lucky winner will be announced. One winner from each station will have their track burned to CD and sold in Virgin Megastore. All proceeds from the sales will be donated to charity. Get in on the competition here- >> www.itsalondonting.com

To support the launch of Ting, partnerships have been set up with London radio stations Kiss 100 FM and Choice FM. Promotion of the Ting brand will lead in the form of a competition encouraging radio listeners to create music based around the concept of 'It's a London Ting' inspired by Scott Garcia's 1997 track. DJ's involved include Masterstepz from Choice FM and Jez Whelham from Kiss 100 FM, each DJ will create their own inspired version of the track to encourage listeners to get involved.

Ting has also teamed up with London's MetroLife Magazine to find the ultimate London "LOOK". Just two weeks ago readers were invited to submit photographs of ‘their’ London for the chance to win a fantastic holiday to Jamaica and the opportunity of seeing their image appear on the CD sleeve of the soon to be released charity single ‘It’s a London Ting’. The results are in...see the winners here.

Taste tests conducted in Manchester revealed that 70% of the 300 people trialed, preferred Ting and only 30% preferred other leading tropical soft drinks available in the market. The taste tests also revealed that another leading brand's 'totally tropical taste' was considered weak and chemical in comparison to its Jamaican counterpart's.

Legend has it, Ting was discovered as a 'lucky accident'...A Jamaican grapefruit drink was brewing in a bath tub when someone asked "what are we gonna do wit 'tis ting?", and the rest is history. The plant and recipe were then bought by Desnoes & Geddes who helped shape the brand as Jamaica's number 1 drink. Ting was then bought by Pepsi Americas in 1999.

Ting is an authentic brand with an established heritage. It is grown in the citrus orchards of Jamaica, significantly supporting the island's economy and improving rural livelihoods. We are all very excited about the UK launch - music and Ting are a perfect match and we want to encourage the urban music youth culture in the UK. We're confident that Britain will love Ting as much as Jamaica does, it really is the perfect summer drink."

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